Google Analytics Privacy Policy

Description of Service

Google Analytics (hereinafter also simply “Analytics”) is a statistics service offered by Google Inc. whose headquarters is at 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.

Analytics enables tracking of access to the Site and allows Site administrators to generate and view data in aggregate and anonymous form in order to understand visitors’ use of the Site and to develop statistics.

Sources of personal data

Analytics requires, for its operation, the presence on the pages of the Site of a so-called tracking code. The purpose of this code is to identify, for the purposes outlined below, the pages you visit during your browsing session on the Site.

In addition to the pages visited, the data collected may also include, by way of example but not limited to, the domain names and browser type of the computers used to connect to the Site, the addresses in URI (Uniform Resource Identifier) notation of the resources requested, the time of the request, parameters regarding the operating system and the computer environment you use.

These data do not allow, in any case, to reach your identity due to their nature and the way they are processed and are to be considered, therefore, anonymous.

Data processing methods

The processing of the collected data is managed by Google Inc. using computer and telematic tools with logics strictly related to the purposes highlighted below and, in any case, in such a way as to guarantee the security and confidentiality of the data.

For its own operation Google Analytics uses cookies and the information on the use of the Site by visitors generated by them is transmitted to Google and deposited at its servers in the United States.

In connection with the purposes described below, the data are, therefore, aggregated to the others collected and related to other visitors to the Site. Their processing does not, under any circumstances, allow the user’s identity to be known or traced in any way.

In any case, Google will not associate the IP address with any other data of the user and possibly possessed by itself, except in the case where the user uses other services offered by Google that provide for said association and for which you have accepted the relative privacy policies prepared by Google itself. In any case, the aforementioned association and the use of the aforementioned services are to be considered unrelated to the use or browsing of this Site whose Data Controller or other person in charge of other tasks have neither direct nor indirect access to the data on that occasion collected and/or processed by Google.

Purpose of processing

The data collected in the manner specified above is used by Google for the purpose of tracking and examining the use of the Site, compiling reports on Site activity that can be viewed by enabled Site operators, and providing other services related to Site activity and Internet usage.

Optionality and compulsoriness

You can refuse to use cookies by selecting the appropriate setting on your browser, but this may prevent you from using the full functionality of this website.

You cannot refuse, however, the collection of your other data by the Google Analytics software. If you disagree, in whole or in part about its presence on the pages of the Site please leave it by ceasing to browse it immediately.

Individuals or categories of individuals who can access or become aware of the Data

Your personal information is transferred to Google Inc. servers and processed there. Google may also transfer this information to third parties where required to do so by law or where such third parties process this information on Google’s behalf.

The Site administrators or the Data Controller on the Site cannot in any way link the data collected with your identity, either directly or indirectly.

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